DIG Potatoes the Award Winning Seed and Ware Potato Management Software

Are you a large seed or ware potato merchant looking to optimise sales, streamline crop management, and significantly boost your bottom line?

In today's competitive agricultural landscape, managing complex operations, predicting yields, and controlling costs can be a monumental challenge. That's where DIG – Data Intelligence for Growers – comes in.

DIG is an multi-award winning, comprehensive software platform specifically designed to meet the unique needs of large potato merchants like you. We understand the intricacies of your business, and we've built a solution that empowers you to take control of every aspect, from field to market, and beyond.

Held every 2 years, the British Potato Industry Awards is the pinacle event for the potato industry.

We are the proud winners of the Potato Industry 2023 Best Innovation Award and the 2025 Agtech & App Innovation Award.

Read more about DIG at the website of: The 2023 Potato Industry Awards and The 2025 Potato Industry Awards.

We are exibiting this year: The Potato Industry Awards. Come and speak to us.

What can DIG do for your business?

Imagine having a single, intuitive platform that provides:

Optimised Sales & Purchasing: Seamlessly manage sales orders, track purchases, and execute quick back-to-back trading to capitalise on market opportunities and ensure timely deliveries.
Precision Crop Management: From planting to harvest, gain real-time insights into your crops. Our tools facilitate detailed yield predictions, inspections, and gradings, allowing for proactive decision-making and better resource allocation.
Robust Stock Control & Forecasting: Say goodbye to guesswork. DIG provides accurate stock levels and powerful forecasting tools, enabling you to minimise waste, prevent shortages, and make informed inventory decisions.
Integrated Finance Management: Keep a close eye on your financial health with comprehensive tools that help you manage costs, track profitability, and identify areas for savings across your entire operation.
Significant Savings: By centralising your data and providing actionable insights, DIG helps you identify inefficiencies, reduce operational costs, and ultimately drive greater profitability.

Why choose DIG?

DIG isn't just another software solution; it's a strategic partner for your growth. Our platform is renowned for its user-friendliness, powerful analytics, and the tangible results it delivers. We've helped numerous large potato merchants achieve unprecedented levels of efficiency and profitability, and our award-winning status is a testament to our commitment to excellence.

Ready to see how DIG can transform your potato business?

Let's schedule a brief demonstration to show you firsthand how our platform can help you achieve your goals and secure a more profitable future.

Schedule a Demo Today!

Customers Say

We've been using DIG for almost a year now, and it's transforming how we use data. With better analytics at our fingertips, we're able to make smarter, faster business decisions every day. The service from the DIG team is also exemplary, which is a tremendous benefit to us.

Colin Ross

McCain Potatoes [Director, Agriculture-Seed]

Since we started to use DIG in 2019 we have watched the system develop and be refined to now be an essential part of our business as a reference point for current and historical crop information and most importantly a system that saves us time and money. In my opinion a very comprehensive system, user friendly and something we would not be without.

Alistair Melrose

J&E Smillie [Commercial Director]

Tayfusion – as Tina Turner once said – “Simply the Best”. The DIG system has saved us at least 1.5 hours per day and allowed us to focus our energy on business critical activities rather than time wasting paperwork. We have not looked back since we started using it.